Veteran Community Liaison (Business Development)

American Addiction Centers (AAC) is a leading provider of comprehensive addiction treatment services, dedicated to helping individuals overcome substance use disorders and achieve long-term recovery. With facilities nationwide, AAC offers evidence-based treatment programs tailored to meet the unique needs of each patient, including specialized care for veterans and active-duty military personnel. Our mission is to provide high-quality, compassionate care in a supportive environment, empowering individuals to regain control of their lives and rebuild healthy, fulfilling futures. Through cutting-edge therapies and a commitment to clinical excellence, AAC strives to be a trusted partner in the journey to recovery.

In this role, you will serve as a critical liaison between VA centers and our treatment facilities, and advocate to veteran by helping veterans in need of addiction treatment by fostering strong referral relationships. Through targeted outreach, data-driven strategies, and collaboration with admissions and clinical teams, you will be responsible for building and maintaining a network of VA and military community partners. Your efforts will ensure a seamless patient referral process while driving the growth of our veteran-focused treatment programs.

Duties and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategy and Market Growth

• Identify and target military and VA referral sources through cold calls and follow-up outreach when phone attempts are unsuccessful.
• Develop and execute strategic outreach plans, including a focus on diversifying referral sources with at least five different community partners per month.
• Reactivate inactive community partners and transition partners from referral-only to active admissions.
• Responds immediately to inquiries and referrals.

Data and Analytics

• Track all outreach efforts and referral metrics in Salesforce, ensuring 95% accuracy in recording activities.
• Analyze referral data to identify trends in community partner engagement and refine strategies for increasing referrals and admissions from VA sources.

Account Servicing and Relationship Management

• Conduct in-person or face-to-face meetings with existing community partners daily, ensuring strong relationship management and retention.
• Deliver at  in-service presentations per month to educate partners on the company’s treatment programs for veterans.
• Actively maintain relationships with referral sources by providing resources, tours, and timely follow-up for continued engagement and satisfaction.
• Attend & participate in local events and conferences where applicable

 Administrative and CRM Management

• Maintain accurate records of all interactions, meetings, and referral activities in Salesforce, ensuring that all outreach is properly documented and tracked.
• Schedule meetings, tours, and presentations with community partners, and ensure timely follow-ups are logged in the CRM.
• Use Salesforce to track the development of community partners, monitoring their transition from referral-only to active admissions status.

Collaboration and Internal Communication

• Serve as a liaison between VA centers and the company’s treatment facilities and advocate to veterans ensuring smooth communication and coordination between the referral source and the admissions departments for timely patient placement.
• Communicate with veteran on referral options and educate veteran on process
• Work closely with the admissions and inside call center teams to coordinate patient placements and provide timely updates on referral status.
• Collaborate with clinical staff to ensure that veterans referred for treatment receive appropriate care and attention based on their specific needs.
• Share feedback and insights from community partners to improve the effectiveness of VA outreach initiatives across the organization.

Education/ Experience:

Travel required within the region. 

Education

• Bachelor’s degree in business, marketing, healthcare administration, or a related field is preferred.
• Relevant certifications in behavioral health, addiction treatment, or veteran services are advantageous.
• Extensive industry knowledge and experience can be considered in lieu of formal education.

Experience

• 3-5 years of experience in outside sales or business development, specifically within healthcare or behavioral health settings.
• Proven success in managing relationships with VA centers, military organizations, or community health providers.
• Familiarity with CRM systems, particularly Salesforce, and experience managing referral pipelines and sales metrics.

Soft Skills / Sales Skills

• Strong relationship-building and communication skills to foster trust with VA centers and referral partners.
• Excellent presentation and public speaking skills for delivering educational in-services and tours.
• Data-driven approach to prospecting, with the ability to analyze trends and adjust strategies to achieve KPIs.
• Ability to adapt to frequent priority changes. 

Character Traits

• Self-starter with a high level of initiative and the ability to work independently in a fast-paced environment.
• Empathy and compassion for individuals struggling with addiction, especially veterans and active-duty military.
• Resilience and persistence in overcoming obstacles and meeting outreach goals.

Physical Requirements

AAC is committed to principles of equal opportunities for all employees.  The Company will provide reasonable accommodations that are necessary to comply with State and Federal disability discrimination laws.

• Prolonged sitting at a desk
• Must be able to lift 15 pounds at a time

Certifications and Licenses:

• Valid driver's license, and ability to pass an MVR check.

American Addiction Centers is an equal opportunity employer.  American Addiction Centers prohibits employment practices that discriminate against individuals or groups of employees based on age, color disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.