The Business Development Marketing Specialist is primarily responsible for generating and nurturing leads through the sales funnel via a variety of digital and traditional marketing channels. This role requires high level strategic thinking, organization, and internal and external communication. The ideal candidate is a “people person” with experience in B2B marketing, is comfortable working closely with remote teams, and is simultaneously detail oriented and big picture focused.
This position involves cross-departmental collaboration with Business Development, Local Marketing, Content Marketing, Reputation Management, and Design to facilitate the execution of B2B marketing campaign initiatives. This individual is a team player with a data-driven and business-minded approach to his or her work.
Reports to: Business Development Marketing Specialist