• Local Marketing Manager - West Coast

    Job ID
    2019-2278
    # of Openings
    1
    Job Locations
    US-CA-San Diego
    Posted Date
    2 weeks ago(1/11/2019 12:26 PM)
    Category
    Marketing
  • Overview

    The Local Marketing Manager is responsible for generating leads and building positive brand awareness on a community level for American Addiction Centers’ treatment facilities, located across the Western US. He/she works cross-departmentally within the marketing team (PR, social media, design, content) and with other teams (facility staff, business development, call center) to execute on strategies to drive leads, community engagement, positive press, and create partnerships within the facilities’ local markets.

     

    The ideal candidate is an expert communicator with a passion for building campaigns that will inspire individuals struggling with addiction to find treatment. He/she is meticulously organized, business-savvy, and a forward thinking individual who is always on the pulse of local trends and proactively seeks opportunities to promote our brands. This individual is a go-getter with a “hit the ground running” mentality, and has a deep understanding of marketing on a local level. He or she is a team player with a data-driven and business-minded approach to work.

     

    The role will require travel.

     

    Reports to: SVP, Brand & Communications

    Responsibilities

    • Strategize and execute local marketing efforts to drive B2C leads, including:
      • TV and radio ads,
      • Outdoor ads,
      • Print ads,
      • Community outreach,
      • Digital ads;
    • Create, join, sponsor and/or execute on local community events;
    • Build partnerships with local/community organizations, government, and service providers (i.e. police, fire department, schools, hospitals, media outlets, etc.);
    • Ensures updated and current facility branded collateral geared to a B2C;
    • Liaise between marketing team and facility CEO and leadership team ensuring consistent and accurate messaging across all channels;
    • Provide market analysis to support targeted marketing strategies.
    • Collaborate with business development marketing manager on B2C and B2B marketing efforts.
    • The individual also participates in local and state advocacy to establish AAC as a voice and leader

    in policy and reform.


    Position Objectives:

    • Generate local leads through mixed marketing strategies and on-the-ground relationships;
    • Build positive brand awareness within the local community.

    Qualifications

    • Degree in communications, marketing, business, or other related field from an accredited four-year university
    • 10+ years’ work experience in local marketing, outreach, and developing partnerships with a proven track record in generating leads and building brand awareness
    • Expert communicator with experience in working with remote teams
    • Experience in planning events, generating local engagement, and grassroots promotion
    • “People person” with a keen ability to distill local insights into actionable strategies
    • Highly organized and able to juggle many projects, relationships, and tasks at once
    • Business-minded and driven by data and results
    • Must be comfortable with regular travel

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